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ABOUT US

Terra Holdings is active in three main fields within the tourism industry:

 

Management – hotel management; consulting – providing strategic consulting and business advice to companies, entrepreneurs, and investors in the hotel sector; and investing – acquiring hotels in Israel and overseas (including the establishment of an international investment fund).

 

Terra currently manages three newly-renovated hotels – Port and Blue in Tel Aviv, Desert Iris in Yeruham, and 7 Arches on Jerusalem's Mount of Olives – and is involved in various other projects, including hotel management, property leasing, hotel character definition, and consulting services.

ELI GONEN

 

Owner and co-CEO of Terra Holdings – Management & Investment in Hotels.

 

Serves on several boards of directors.

 

Previous Positions:

 

CEO, Sheraton Moriah Hotel Chain and Azorim Tourism (one of the 3 largest chains in Israel).

 

Director General, Israeli Ministry of Tourism; President, Israel Hotel Association; General Manager, Hebrew University of Jerusalem.

 

Board Member, Discount Bank; Chairman, Ghetto Fighters' House Museum; and more.

KALMAN HUBER

Owner and co-CEO of Terra Holdings – Management & Investment in Hotels.

 

Previous Positions:

 

Deputy CEO and CFO, Sheraton Moriah Hotel Chain and Azorim Tourism.

 

VP Finance and VP Sales & Marketing, IBM Israel Ltd.

 

Various senior management positions at IBM Europe's Paris headquarters.

 

Board member for the Sheraton Moriah and Accor hotel chains in Israel, among others.

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